Focusing on only one driver of value will create an imbalance.

The Heartland Business Exchange seeks to guide business leaders to harmonize, link and align…process, structure, people, goals, performance and reward… in an efficient and cost effective manner to increase customer satisfaction and enhance business value.


Good intentions and great ideas enhance value only if there is a juncture of favorable circumstances.


Leadership is the ability to influence practices, principles and values (John Maxwell).


Net income – Earnings Before Interest, Taxes, Depreciation and Amortization (“EBITDA”) – Net Cash Flow to Equity that are growing, consistent and predictable will provide the greatest impact to value.


All other things being equal and unchanged, a reduction of risk within the business will enhance value.


Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and because it is so rare. (Patrick Lencioni)

Employee Engagement

The stronger the engagement, the more likely it is that the employee will act in the interests of the employer — and the more engaged employees are, the more productive the organization will be. (Gallup Management Journal)


As hockey great Wayne Gretzky used to say, the key to winning is getting first to where the puck is going next. The same could be said about succeeding in business…(Clayton M. Christensen)


Value can be destroyed by disruptive innovations within the market and within the ever changing market conditions. Employees can learn to adapt to change if leadership provides a compelling story, role modeling, reinforcing mechanisms, and capability building. (John Kotter)


To transfer ownership and control of a business and achieve the desired outcome for the ownership requires significant advanced planning. An owner has numerous transfer channels: employees, charitable trusts, family, co-owners, outside-retire, outside-continue and public. Each transfer channel has numerous transfer methods and funding alternatives.


Timing in the health of the leadership, the business, the industry and the marketplace can have a significant impact on value received.

Success >> The Beach

  • Financial Security
  • Legacy
  • Life Long Friends
  • Better Community

Failure >> The Crock

  • Unexpectedly sharp and extended economic cycles
  • Too much dependence on one customer or one supplier
  • Too little focus the service or product offerings
  • Poor health
  • Death
  • Disability
  • Burnout
  • Divorce Failure
  • Bankruptcy
  • Unethical behavior by an employee
  • Uninsured losses
  • Absence of contingency planning
  • Poor planning
  • Poor execution
  • Loss of a key customer, supplier or employee
  • Changes in technology
  • New Competition
  • Poor productivity
  • Declining revenues
  • Poor management of expenses
  • Failure to anticipate or react to competition, technology, or other changes in the marketplace
  • Mind numbing staff meetings
  • Dysfunctionality and lack of teammanship
  • Change
  • Fear of failure
  • Poor management
  • Lack of capital
  • Poor cash management